https://geo.casa/feed.xml 2026-10-28T00:00:00Z https://geo.casa/best-practices/brand-from-zero/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. Spend the first 90 days building a baseline and fixing foundations, not chasing mentions. Measure where you stand, make sure AI search can reach your site, rework a few key pages, and get listed accurately where third parties compare your category. Expect visible movement after month three.

GEO Casa Wiki https://geo.casa/best-practices/choose-agency/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. A credible GEO provider sells measurable work, such as baselines, content and technical fixes, and repeatable re-tests. It does not sell guaranteed AI rankings. Start with a small paid pilot, write sampling rules, deliverables, data ownership and banned tactics into the contract, and judge results on shares measured over many runs.

GEO Casa Wiki https://geo.casa/best-practices/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. Complete GEO strategies for one situation each: a WordPress site, a brand starting from zero, a local business, a team in China or abroad. Read one article for the whole route; follow links for the details.

GEO Casa Wiki https://geo.casa/best-practices/cross-border/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. The two markets share almost no AI platforms or sources, so treat them as two programmes on one set of facts. Give each language its own URL, open each market's crawlers, write natively for each, and build third-party presence where each market's assistants read. Measure each market separately.

GEO Casa Wiki https://geo.casa/best-practices/content-editor/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. Write something only you can write, then make it easy to lift. Answer the question in the first paragraph, use descriptive headings, give numbers with sources, sign and date the piece honestly. Google says there is no need to chop pages into fragments for AI.

GEO Casa Wiki https://geo.casa/best-practices/measure-report/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. No single number measures GEO. Combine the platforms' own AI reports, AI referral traffic in analytics, and a fixed prompt panel run enough times to be meaningful. Report trends with ranges and sample sizes, tie them to leads where you can, and never promise rankings or a fixed position in AI answers.

GEO Casa Wiki https://geo.casa/best-practices/wordpress/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. Most WordPress GEO problems are settings, not content. Check the search visibility box, the robots.txt your plugins write, and any firewall or CDN that blocks bots. Then keep one sitemap and one structured data source, and measure from logs and search reports.

GEO Casa Wiki https://geo.casa/best-practices/developer-docs/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. AI tools quote docs they can fetch as plain text and match to the right version. Allow search and user-fetch crawlers, serve every page as server-rendered HTML with a Markdown twin, keep one canonical URL per version, and treat llms.txt as a cheap convenience rather than a ranking lever.

GEO Casa Wiki https://geo.casa/best-practices/technical-lead/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. AI search can only cite pages it can reach, read and quote. Check indexing, crawler tokens, CDN and firewall rules, snippet controls and server rendering, then confirm verified crawler visits in the logs. Turn the checks into automated tests so a deploy or a CDN default change cannot silently undo them.

GEO Casa Wiki https://geo.casa/best-practices/regulated-industries/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. In health, money and law, an inaccurate AI answer can hurt people, and an over-promising page can break advertising law. Put compliance review first, publish verifiable facts with named experts and dates, keep content balanced, and keep it current. Promotional content that dodges ad review is the main legal risk.

GEO Casa Wiki https://geo.casa/best-practices/local-business/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. Nobody can guarantee that an AI assistant recommends your shop first. Make your business easy to find and identify. Keep one accurate name and set of details on every map and review platform, earn genuine reviews, look after the pages others publish about you, and measure the share of answers that mention you.

GEO Casa Wiki https://geo.casa/best-practices/china-platforms/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. Chinese assistants each lean on their own group's content, and few sources are shared between them. Test in the real apps, publish in each ecosystem your customers use, keep the search engines able to crawl you, and look after third-party pages. Everything here is observed, not documented, so re-test often.

GEO Casa Wiki https://geo.casa/best-practices/global-platforms/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. Each product has its own gate. Google AI features need an indexed, snippet-eligible page; ChatGPT search needs OAI-SearchBot; Perplexity needs PerplexityBot; Copilot draws on Bing's index and live searches. Open all four gates, then build content and third-party coverage, and measure with the two official reports.

GEO Casa Wiki https://geo.casa/best-practices/javascript-sites/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. Googlebot renders JavaScript, but a 2024 study found the major AI crawlers did not. Put the main content, links and metadata in the server HTML using SSR, static generation or pre-rendering. Then verify with a no-JavaScript fetch and server logs.

GEO Casa Wiki https://geo.casa/best-practices/minimum-viable/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. With little time, do the things platforms actually document. Make sure AI search can reach and quote your pages, fix your few most important pages, then spend the rest on original, useful content and a small monthly measurement routine. Skip special AI files and rewrite schemes.

GEO Casa Wiki https://geo.casa/best-practices/new-brand/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. AI answers favour brands the web already writes about, and a model may know nothing about you. Make your site reachable and unambiguous first, publish one clear facts page, then win narrow questions and your first independent coverage. Measure with enough repeats, because small brands appear unevenly.

GEO Casa Wiki https://geo.casa/best-practices/ecommerce/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. AI shopping draws on three sources: crawled pages, product feeds and your live site. Keep all three reachable, complete and in agreement on price and stock. Write product pages that answer real buyer questions, and earn genuine reviews instead of inventing them.

GEO Casa Wiki https://geo.casa/best-practices/pr-earned-media/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. AI answers lean on what others publish about you, so earned coverage matters. Find which sources answers in your category cite, then earn real coverage, reviews and encyclopedia entries under each platform's rules. Paid placements, undisclosed edits and fake reviews break platform policies and, in China, count as AI data poisoning.

GEO Casa Wiki https://geo.casa/best-practices/wrong-ai-answers/#reviewed-2026-10-28 2026-10-28T00:00:00Z

Reviewed 2026-10-28. Most wrong answers trace back to a source: an outdated page, a third-party listing, a confused entity or a model's training cutoff. Fix the source first, then use platform feedback channels, which are limited. Prevent repeats with one maintained facts page and regular checks.

GEO Casa Wiki https://geo.casa/ai-search/inauthentic-mentions/#reviewed-2026-10-27 2026-10-27T00:00:00Z

Reviewed 2026-10-27. Unsupported. Google says seeking inauthentic mentions "isn't as helpful as it might seem", because its core ranking systems focus on quality and other systems block spam. Its spam policies explicitly cover attempts to manipulate generative AI responses.

GEO Casa Wiki https://geo.casa/foundations/geo-regulation-china/#reviewed-2026-10-27 2026-10-27T00:00:00Z

Reviewed 2026-10-27. China has not banned GEO; it targets fabricated content fed to models. The CAC's April 2026 Qinglang campaign lists GEO for malicious marketing as AI data poisoning, and AI content must be labeled since 1 September 2025. In the US, the FTC bans fake, bought and insider reviews.

GEO Casa Wiki https://geo.casa/measurement/ai-visibility-measurement/#reviewed-2026-10-27 2026-10-27T00:00:00Z

Reviewed 2026-10-27. AI visibility is a share of runs, so one run measures nothing. A 2025 study found results stabilise at about 30 runs, with 60 or more for low-visibility brands. Measure in the product customers use, since one 2026 test found DeepSeek recommended a brand in 69% of API runs but 1% of app runs. Separate category and brand-name prompts, and date every figure.

GEO Casa Wiki https://geo.casa/ai-search/china-ai-platform-sources/#reviewed-2026-10-27 2026-10-27T00:00:00Z

Reviewed 2026-10-27. Every study found that Chinese assistants favour their own group's content, and few sources are shared across platforms. Preferences shift; DeepSeek narrowed and then widened its sources within a year. The studies are mostly non-public vendor reports, so treat them as dated observations and test your own category and city.

GEO Casa Wiki https://geo.casa/ai-search/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. How Google AI Overviews, AI Mode, ChatGPT search and other answer engines find and cite web pages — separated by what is documented and what is observed.

GEO Casa Wiki https://geo.casa/content-structured-data/breadcrumb-structured-data/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. A BreadcrumbList shows where a page sits in a site's hierarchy. It needs at least two ListItems with position and name, plus item on every crumb except the last. Google recommends a typical user path over mirroring the URL, and the display appears on desktop.

GEO Casa Wiki https://geo.casa/crawling-indexing/duplicate-content-penalty/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Google says some duplicate content on a site is normal and does not violate its spam policies. Google clusters duplicates and shows one canonical version, so the others are filtered out rather than penalized. Copying other sites' content without adding value is different: the scraping spam policy covers it.

GEO Casa Wiki https://geo.casa/tools-protocols/llms-txt/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. No major search platform documents using llms.txt for ranking or citation. Google says Google Search ignores the file, so it neither helps nor harms rankings there. llms.txt itself is a 2024 community proposal for a curated Markdown index of a site.

GEO Casa Wiki https://geo.casa/tools-protocols/indexing-api/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Google's Indexing API only works for pages with JobPosting or BroadcastEvent embedded in a VideoObject. Submissions face spam detection, the default quota is 200 publish requests per day, and quota abuse can cost you access. For other pages, use sitemaps and URL Inspection.

GEO Casa Wiki https://geo.casa/crawling-indexing/robots-txt-ai-crawlers/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Treat search crawlers and training crawlers as separate decisions. Blocking a search crawler such as OAI-SearchBot removes you from that product's answers; blocking a training token such as GPTBot or Google-Extended does not affect search inclusion.

GEO Casa Wiki https://geo.casa/content-structured-data/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. What Google documents about structured data for search and AI features — and what it does not promise.

GEO Casa Wiki https://geo.casa/crawling-indexing/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. How search engines and AI crawlers discover, fetch and index pages — robots.txt, canonical URLs, hreflang and sitemaps, each checked against official documentation.

GEO Casa Wiki https://geo.casa/playbooks/page-not-indexed/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Start with URL Inspection, then check robots.txt, noindex rules and Google's chosen canonical, in that order. Google never guarantees indexing, so a page can meet every requirement and still be left out. A page missing from the index is also missing from AI Overviews and AI Mode.

GEO Casa Wiki https://geo.casa/content-structured-data/favicon/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Google shows one favicon per hostname, read from a link element on the home page, so subdirectory home pages can't have their own. The file must be square, at least 8×8px, in BMP, GIF, ICO, PNG, JPEG, PPM or TIFF, stable and crawlable. Even then, display isn't guaranteed.

GEO Casa Wiki https://geo.casa/ai-search/ai-search-platforms/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Google's AI features draw on Google's search index, and sites opt out with a Search Console control. ChatGPT search relies on OAI-SearchBot and Perplexity on PerplexityBot. OpenAI says blocking its bot keeps a site out of search answers; Perplexity only recommends allowing its bot to appear. Of the three, only Google documents a site-owner report, and user-triggered fetchers may ignore robots.txt.

GEO Casa Wiki https://geo.casa/ai-search/google-discover/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Indexed content that meets Discover's content policies is automatically eligible for Discover, with no special markup, though eligibility is no guarantee. Google recommends large images at least 1200px wide and titles without clickbait. Discover traffic is less predictable than search traffic and should be treated as supplemental.

GEO Casa Wiki https://geo.casa/content-structured-data/spam-policies/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Google defines spam as deceiving users or manipulating Search, including generative AI responses; violations can lower rankings or remove a site. The policies GEO tactics most often hit are cloaking, hidden text, keyword stuffing, doorway pages, link spam, scaled content abuse and site reputation abuse. Accordions, tabs and screen-reader text are not hidden-text abuse.

GEO Casa Wiki https://geo.casa/methodology/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Every statement of fact sits in a claim block with one of five evidence levels and a cited source. Sources, quotations and dates are checked automatically. Observations carry the month they were seen and are flagged after nine months until someone re-tests them.

GEO Casa Wiki https://geo.casa/measurement/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. What search platforms let you measure about AI search — Search Console, Bing's AI Performance report — and what those numbers can and cannot show.

GEO Casa Wiki https://geo.casa/crawling-indexing/mobile-first-indexing/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Google indexes and ranks the mobile version of a page, crawled with its smartphone agent. Responsive design avoids mismatches because both versions share the same HTML. With dynamic serving or separate mobile URLs, the mobile version needs the same content, headings, robots meta tags, structured data and metadata as desktop, without hiding primary content behind interaction.

GEO Casa Wiki https://geo.casa/measurement/page-indexing-report/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. The Page indexing report shows how many known URLs Google has indexed and why the rest aren't. Many exclusions, such as duplicates and noindex pages, are expected. Google says sites under 500 pages probably don't need it; use URL Inspection for a single page.

GEO Casa Wiki https://geo.casa/playbooks/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Step-by-step procedures built from documented facts, and experiment designs for questions the documentation does not answer.

GEO Casa Wiki https://geo.casa/measurement/performance-report/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. The Performance report shows clicks, impressions, CTR and average position in Google Search, for three months by default. Totals can differ because some views aggregate by property and others by page. Web search is split into text-based and multimodal searches, which include Lens and Circle to Search.

GEO Casa Wiki https://geo.casa/ai-search/search-generative-ai-control/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Since August 31, 2026, any site can use a Search Console setting to leave AI Overviews, AI Mode and Discover's generative AI features. Google states it is not a ranking or inclusion signal for the rest of Search and does not affect AI training. Exclusion takes effect within a few days.

GEO Casa Wiki https://geo.casa/content-structured-data/site-reputation-abuse/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. The site reputation policy covers third-party content placed on a host site mainly to exploit its ranking signals; third-party content alone is fine. Since August 2026, such pages in the EEA may be ranked separately instead of getting a manual action. Expired domain abuse repurposes an expired domain for low-value content.

GEO Casa Wiki https://geo.casa/content-structured-data/structured-data-ai-search/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Google says no special schema.org markup is needed to appear in AI Overviews or AI Mode. Structured data remains useful for rich results, where Google recommends JSON-LD, requires the markup to describe content visible on the page, and does not guarantee display. Whether markup changes AI citations is unestablished.

GEO Casa Wiki https://geo.casa/tools-protocols/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Protocols and files that sites publish for crawlers and AI systems — sitemaps, IndexNow, llms.txt — and what each one is documented to do.

GEO Casa Wiki https://geo.casa/measurement/url-inspection/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. URL Inspection shows Google's indexed version of one URL, including crawl, noindex and canonical status, and can live-test the current page. Neither view checks quality, manual actions or removals. "URL is on Google" means eligible, not guaranteed, and Request Indexing has a daily limit.

GEO Casa Wiki https://geo.casa/crawling-indexing/url-structure/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. Google requires URLs that follow IETF STD 66, don't change content via fragments, and use = and & for parameters. It recommends descriptive words in the audience's language, hyphens over underscores, few parameters and one case, since URLs are case sensitive. Parameter combinations such as additive filters can create floods of near-duplicate URLs that waste crawling.

GEO Casa Wiki https://geo.casa/content-structured-data/video-seo/#reviewed-2026-10-26 2026-10-26T00:00:00Z

Reviewed 2026-10-26. A video can be indexed only if its watch page is indexed and performing well in Search. The video must be embedded, visible and have a valid thumbnail at a stable URL. Video results and key moments need a watch page built around one video, loaded without URL fragments or user interaction.

GEO Casa Wiki https://geo.casa/implementation/ai-agents/#reviewed-2026-10-25 2026-10-25T00:00:00Z

Reviewed 2026-10-25. Browser agents read a site through screenshots, raw HTML and the accessibility tree. Google's web.dev guidance is to keep actions visible and semantic: real buttons and links, labelled inputs, no transparent overlays, elements larger than 8 square pixels and a stable layout. The same work helps human visitors.

GEO Casa Wiki