GEO in China
GEO for Chinese AI assistants (Doubao, DeepSeek, Yuanbao, Qwen, Kimi, ERNIE) and the AI search built into Chinese apps. Crawling, content and measurement basics are the same in both markets; see "Shared groundwork" below.
How the two markets differ
| Aspect | China | Outside China |
|---|---|---|
| Main platforms | Doubao, DeepSeek, Yuanbao, Qwen, Kimi, ERNIE; AI search inside WeChat, Xiaohongshu and Douyin | Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Bing Copilot |
| Where sources come from | Each favours its own ecosystem; few sources are shared across platforms | Google's AI features build on its search index; a page has to be indexable first |
| Platform data | Platforms offer almost no visibility data | Search Console and Bing report AI feature performance |
| How to measure | API and app results can be opposite; sample in the real apps | Sampling still needed; platform reports cover only their own product |
| Rules | Qinglang campaign, AI content labeling, GEO group standards | Google's spam policies, the US FTC rule on fake reviews |
| Evidence in this wiki |
The China entries rest almost entirely on industry reports: the platforms say little about how they choose sources, so most claims are observations, and many reports do not disclose their full method.
Entries specific to China
- GEO in China: Doubao, Yuanbao, Qwen, ERNIE, DeepSeek and KimiGuide
- GEO regulation in ChinaReference
- Which sources Chinese AI assistants citeComparison
Not yet covered
- Baidu Search Resource Platform guidance on AI search
- Crawler and robots.txt guidance for Chinese AI products such as Doubao (the search engines are covered in the robots.txt entry)
- Sourcing or recommendation rules published by the Chinese platforms themselves
Shared groundwork
These apply in both markets: crawler access, rendering, measurement method and checks of common claims.
- AI agents and your websiteConcept
- Generative Engine Optimization (GEO)Concept
- A 90-day GEO plan for a company brand, starting from zeroGuide
- AI search access auditGuide
- Before you hire a GEO agencyGuide
- Configure robots.txt for AI crawlersGuide
- Cross-border brands: splitting GEO between China and abroadGuide
- For content editors: writing articles AI answers can quoteGuide
- For marketing leads: measuring GEO and reporting it upwardGuide
- GEO best practices for a WordPress siteGuide
- GEO best practices for documentation sites and developer productsGuide
- GEO best practices for technical and SEO leadsGuide
- GEO for healthcare, legal and financial businessesGuide
- GEO for local businessesGuide
- JavaScript sites (Next.js, Vue and others): making sure AI crawlers can read your contentGuide
- Measuring AI visibility by sampling promptsGuide
- Minimum viable GEO for one person with a few hours a weekGuide
- New brands: why AI doesn't mention you yet, and what to do firstGuide
- Online stores (Shopify and others): getting products recommended and cited by AI shoppingGuide
- PR and brand teams: how press, encyclopedias, Q&A sites and reviews shape AI answersGuide
- Verify AI crawler traffic in server logsGuide
- When AI gets your brand wrong: find it, fix it, prevent itGuide
- Google spam policiesReference
- HTTP status codes and crawlersReference
- JavaScript rendering and AI crawlersReference
- Link best practicesReference
- robots.txtReference
- URL structureReference
- XML sitemapsReference
- Claim: llms.txt improves AI search visibilityClaim check
- Claim: seeding brand mentions across the web boosts AI visibilityClaim check