A–Z index

Every entry and alias in the wiki, alphabetically. Aliases point to the entry that covers them.

A

A 90-day GEO plan for a company brand, starting from zeroGuide
accessibility tree see AI agents and your website
AEO see Generative Engine Optimization (GEO)
agent-friendly website see AI agents and your website
agentic browsing see AI agents and your website
AI agents and your websiteConcept
AI bot WAF settings see GEO best practices for technical and SEO leads
AI brand misinformation see When AI gets your brand wrong: find it, fix it, prevent it
AI brand visibility see Claim: seeding brand mentions across the web boosts AI visibility
AI citable content see For content editors: writing articles AI answers can quote
AI citation sources China see Which sources Chinese AI assistants cite
AI content labeling see GEO regulation in China
AI content penalty see Claim: Google penalizes AI-generated content
AI crawler access checklist see AI search access audit
AI crawler JavaScript see JavaScript rendering and AI crawlers
AI crawler robots.txt see Configure robots.txt for AI crawlers
AI data poisoning see GEO regulation in China
AI hallucination brand see When AI gets your brand wrong: find it, fix it, prevent it
AI local recommendations see GEO for local businesses
AI Mode see Google AI Overviews
AI Overview tracking see Claim: GEO tools can see your rankings inside Google's AI
AI Overviews see Google AI Overviews
AI Overviews changes see Google Search AI feature changes
AI Overviews optimization see GEO outside China: Google AI Overviews, ChatGPT, Perplexity and Copilot
AI Overviews traffic see Generative AI performance report: AI Overviews and AI Mode in Search Console
AI Performance see Bing AI Performance report
AI product recommendations see Online stores (Shopify and others): getting products recommended and cited by AI shopping
AI rank tracker see Claim: GEO tools can see your rankings inside Google's AI
AI rank tracking see Measuring AI visibility by sampling prompts
AI referral traffic see For marketing leads: measuring GEO and reporting it upward
AI says wrong things about my brand see When AI gets your brand wrong: find it, fix it, prevent it
AI search access auditGuide
AI search platforms see Google AI features vs ChatGPT search vs Perplexity
AI search technical audit see GEO best practices for technical and SEO leads
AI spam see Scaled content abuse
AI visibility audit see AI search access audit
AI visibility measurement see Measuring AI visibility by sampling prompts
AI visibility tools see Claim: GEO tools can see your rankings inside Google's AI
AI written content see Claim: Google penalizes AI-generated content
AI-generated content SEO see Claim: Google penalizes AI-generated content
AI-ready docs see GEO best practices for documentation sites and developer products
AIIA GEO pledge see GEO regulation in China
AIO see Google AI Overviews
allow OAI-SearchBot see Configure robots.txt for AI crawlers
alt text see Image SEO
anchor text see Link best practices
answer engine optimization see Generative Engine Optimization (GEO)
API vs app see Measuring AI visibility by sampling prompts
appear in ChatGPT see Google AI features vs ChatGPT search vs Perplexity
apple-touch-icon see Favicons in Google Search
article markup see Article structured data
Article schema see Article structured data
Article structured dataReference
average position see Search Console Performance report

B

Baidu AI search see GEO in China: Doubao, Yuanbao, Qwen, ERNIE, DeepSeek and Kimi
Baidu Baike for GEO see PR and brand teams: how press, encyclopedias, Q&A sites and reviews shape AI answers
Before you hire a GEO agencyGuide
Bing AI citations see Bing AI Performance report
Bing AI Performance reportReference
block GPTBot see Configure robots.txt for AI crawlers
BlogPosting see Article structured data
bot verification see Verify AI crawler traffic in server logs
brand GEO plan see A 90-day GEO plan for a company brand, starting from zero
brand mentions see Claim: seeding brand mentions across the web boosts AI visibility
Breadcrumb structured dataReference
breadcrumb trail see Breadcrumb structured data
BreadcrumbList see Breadcrumb structured data
breadcrumbs see Breadcrumb structured data
browser agents see AI agents and your website

C

CAAC GEO standard see GEO regulation in China
canonical see Canonical URL signals
canonical tag see Canonical URL signals
Canonical URL signalsReference
change of address see Move a site to new URLs
ChatGPT search see Google AI features vs ChatGPT search vs Perplexity
ChatGPT search visibility see GEO outside China: Google AI Overviews, ChatGPT, Perplexity and Copilot
ChatGPT shopping see Online stores (Shopify and others): getting products recommended and cited by AI shopping
China and global GEO see Cross-border brands: splitting GEO between China and abroad
China GEO see GEO in China: Doubao, Yuanbao, Qwen, ERNIE, DeepSeek and Kimi
Chinese AI assistants see GEO in China: Doubao, Yuanbao, Qwen, ERNIE, DeepSeek and Kimi
Chinese AI platforms see Which sources Chinese AI assistants cite
chuhai GEO see Cross-border brands: splitting GEO between China and abroad
chunking content see Claim: content must be chunked and rewritten for AI search
Claim: content must be chunked and rewritten for AI searchClaim check
Claim: Duplicate content gets your site penalizedClaim check
Claim: GEO tools can see your rankings inside Google's AIClaim check
Claim: Google penalizes AI-generated contentClaim check
Claim: llms.txt improves AI search visibilityClaim check
Claim: seeding brand mentions across the web boosts AI visibilityClaim check
Claim: The Indexing API gets any page indexed fastClaim check
client-side rendering see JavaScript rendering and AI crawlers
client-side rendering AI see JavaScript sites (Next.js, Vue and others): making sure AI crawlers can read your content
cloaking see Google spam policies
CLS see Page experience and Core Web Vitals
cold start GEO see New brands: why AI doesn't mention you yet, and what to do first
compliant GEO see GEO for healthcare, legal and financial businesses
Configure robots.txt for AI crawlersGuide
content chunking see Claim: content must be chunked and rewritten for AI search
content for AI Overviews see For content editors: writing articles AI answers can quote
Copilot citations see Bing AI Performance report
Copilot GEO see GEO outside China: Google AI Overviews, ChatGPT, Perplexity and Copilot
Copilot shopping see Online stores (Shopify and others): getting products recommended and cited by AI shopping
Core Web Vitals see Page experience and Core Web Vitals
correct ChatGPT about my company see When AI gets your brand wrong: find it, fix it, prevent it
Crawl budgetReference
crawl capacity see Crawl budget
crawl demand see Crawl budget
crawl rate see Crawl budget
crawlable links see Link best practices
Crawled currently not indexed see Page indexing report
crawler docs changelog see Crawler documentation changes
Crawler documentation changesChange log
crawler IP ranges see Verify AI crawler traffic in server logs
crawling indexing serving see How Google Search works
cross-border brand AI search see Cross-border brands: splitting GEO between China and abroad
Cross-border brands: splitting GEO between China and abroadGuide
CSR see JavaScript rendering and AI crawlers
CSS background images see Image SEO
CTR see Search Console Performance report
CWV see Page experience and Core Web Vitals

D

data-nosnippet see Snippet controls for AI Overviews and AI Mode
de-index see Keep a page out of Google
deduplication see Claim: Duplicate content gets your site penalized
DeepSeek GEO see GEO in China: Doubao, Yuanbao, Qwen, ERNIE, DeepSeek and Kimi
DeepSeek sources see Which sources Chinese AI assistants cite
developer documentation for AI assistants see GEO best practices for documentation sites and developer products
Diagnose a page not indexed by GoogleGuide
Dianping AI recommendations see GEO for local businesses
digital PR AI visibility see PR and brand teams: how press, encyclopedias, Q&A sites and reviews shape AI answers
Discover see Google Discover
Discover images see Google Discover
Discover traffic see Google Discover
Discovered currently not indexed see Page indexing report
docs for coding agents see GEO best practices for documentation sites and developer products
docs GEO see GEO best practices for documentation sites and developer products
documentation changes see Crawler documentation changes
Does structured data change AI search citations?Research
domain migration see Move a site to new URLs
doorway pages see Google spam policies
Doubao optimization see GEO in China: Doubao, Yuanbao, Qwen, ERNIE, DeepSeek and Kimi
Doubao sources see Which sources Chinese AI assistants cite
duplicate content see Claim: Duplicate content gets your site penalized
duplicate content penalty see Claim: Duplicate content gets your site penalized
duplicate pages see Claim: Duplicate content gets your site penalized
duplicate URLs see Canonical URL signals
Duplicate without user-selected canonical see Page indexing report

E

E-A-T see E-E-A-T
E-E-A-TConcept
earned media for AI search see PR and brand teams: how press, encyclopedias, Q&A sites and reviews shape AI answers
ecommerce GEO see Online stores (Shopify and others): getting products recommended and cited by AI shopping
EEA site reputation see Site reputation and expired domain abuse
EEAT see E-E-A-T
exclude from AI Mode see Search generative AI control
experience expertise authoritativeness trustworthiness see E-E-A-T
expired domain abuse see Site reputation and expired domain abuse

F

faceted navigation see URL structure
fake Googlebot see Verify AI crawler traffic in server logs
fan-out queries see Query fan-out
fanout see Query fan-out
favicon see Favicons in Google Search
favicon format see Favicons in Google Search
Favicons in Google SearchReference
financial services GEO see GEO for healthcare, legal and financial businesses
fix AI Overview error see When AI gets your brand wrong: find it, fix it, prevent it
For content editors: writing articles AI answers can quoteGuide
For marketing leads: measuring GEO and reporting it upwardGuide
FTC fake reviews rule see GEO regulation in China

G

Gemini training opt-out see Google-Extended
generative AI control see Search generative AI control
Generative AI performance report see Generative AI performance report: AI Overviews and AI Mode in Search Console
Generative AI performance report: AI Overviews and AI Mode in Search ConsoleReference
generative engine optimisation see Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO)Concept
GEO see Generative Engine Optimization (GEO)
GEO 90-day plan see A 90-day GEO plan for a company brand, starting from zero
GEO agency see Before you hire a GEO agency
GEO best practices for a WordPress siteGuide
GEO best practices for documentation sites and developer productsGuide
GEO best practices for technical and SEO leadsGuide
GEO contract see Before you hire a GEO agency
GEO first quarter see A 90-day GEO plan for a company brand, starting from zero
GEO for beginners see Minimum viable GEO for one person with a few hours a week
GEO for healthcare, legal and financial businessesGuide
GEO for local businessesGuide
GEO in China: Doubao, Yuanbao, Qwen, ERNIE, DeepSeek and KimiGuide
GEO KPIs see For marketing leads: measuring GEO and reporting it upward
GEO on a budget see Minimum viable GEO for one person with a few hours a week
GEO outside China: Google AI Overviews, ChatGPT, Perplexity and CopilotGuide
GEO red flags see Before you hire a GEO agency
GEO regression monitoring see GEO best practices for technical and SEO leads
GEO regulation see GEO regulation in China
GEO regulation in ChinaReference
GEO reporting see For marketing leads: measuring GEO and reporting it upward
GEO roadmap see A 90-day GEO plan for a company brand, starting from zero
GEO ROI see For marketing leads: measuring GEO and reporting it upward
GEO service provider see Before you hire a GEO agency
GEO technical audit see AI search access audit
GEO tools see Claim: GEO tools can see your rankings inside Google's AI
GEO vendor selection see Before you hire a GEO agency
GEO writing see For content editors: writing articles AI answers can quote
global GEO see GEO outside China: Google AI Overviews, ChatGPT, Perplexity and Copilot
going global GEO see Cross-border brands: splitting GEO between China and abroad
Google AI changes see Google Search AI feature changes
Google AI content see Claim: Google penalizes AI-generated content
Google AI features vs ChatGPT search vs PerplexityComparison
Google AI Mode see Google AI Overviews
Google AI OverviewsConcept
Google Business Profile AI see GEO for local businesses
Google DiscoverReference
Google Extended see Google-Extended
Google guidelines see Google Search Essentials
Google index see How Google Search works
Google Indexing API see Claim: The Indexing API gets any page indexed fast
Google Search AI feature changesChange log
Google Search EssentialsReference
Google Search updates see Google Search AI feature changes
Google spam see Google spam policies
Google spam policiesReference
Google-ExtendedReference
Google-selected canonical see URL Inspection tool
grounding queries see Bing AI Performance report
GSC AI Mode see Generative AI performance report: AI Overviews and AI Mode in Search Console

H

healthcare GEO see GEO for healthcare, legal and financial businesses
helpful content see People-first content
hidden text see Google spam policies
hiring a GEO consultant see Before you hire a GEO agency
hostload see Crawl budget
How Google Search worksConcept
how search engines work see How Google Search works
how to get quoted by ChatGPT see For content editors: writing articles AI answers can quote
hreflang see Set up hreflang for translated pages
HTTP status codes and crawlersReference
hyphens vs underscores see URL structure

I

image alt see Image SEO
image search see Image SEO
Image SEOReference
img alt see Image SEO
impressions see Search Console Performance report
inauthentic mentions see Claim: seeding brand mentions across the web boosts AI visibility
Index Coverage report see Page indexing report
Indexing API see Claim: The Indexing API gets any page indexed fast
indexing problems see Diagnose a page not indexed by Google
IndexNow see XML sitemaps vs IndexNow
INP see Page experience and Core Web Vitals
inspect URL see URL Inspection tool
instant indexing see Claim: The Indexing API gets any page indexed fast
internal linking see Link best practices

J

JavaScript rendering and AI crawlersReference
JavaScript SEO see JavaScript rendering and AI crawlers
JavaScript SEO for AI see JavaScript sites (Next.js, Vue and others): making sure AI crawlers can read your content
JavaScript sites (Next.js, Vue and others): making sure AI crawlers can read your contentGuide
JSON-LD see Structured data and AI search

K

Keep a page out of GoogleGuide
key moments see Video SEO
keyword stuffing see Google spam policies
Kimi sources see Which sources Chinese AI assistants cite
knowledge panel see Organization structured data
knowledge panel correction see When AI gets your brand wrong: find it, fix it, prevent it

L

/llms.txt see Claim: llms.txt improves AI search visibility
lastmod see XML sitemaps
LCP see Page experience and Core Web Vitals
legal GEO see GEO for healthcare, legal and financial businesses
Link best practicesReference
link spam see Google spam policies
link text see Link best practices
ListItem see Breadcrumb structured data
live test see URL Inspection tool
llms-full.txt see Claim: llms.txt improves AI search visibility
llms.txt see Claim: llms.txt improves AI search visibility
llms.txt for documentation see GEO best practices for documentation sites and developer products
local GEO see GEO for local businesses
local SEO for AI see GEO for local businesses
logo markup see Organization structured data
long-tail keywords for AI see Claim: content must be chunked and rewritten for AI search

M

m-dot site see Mobile-first indexing
mass-produced content see Scaled content abuse
max-snippet see Snippet controls for AI Overviews and AI Mode
measure AI visibility see For marketing leads: measuring GEO and reporting it upward
Measuring AI visibility by sampling promptsGuide
medical advertising AI see GEO for healthcare, legal and financial businesses
meta description see Title links and snippets
Minimum viable GEO for one person with a few hours a weekGuide
mobile first indexing see Mobile-first indexing
mobile-first see Mobile-first indexing
Mobile-first indexingReference
Move a site to new URLsGuide
multilingual GEO see Cross-border brands: splitting GEO between China and abroad
multimodal search see Search Console Performance report

N

near me AI see GEO for local businesses
new brand AI visibility see New brands: why AI doesn't mention you yet, and what to do first
New brands: why AI doesn't mention you yet, and what to do firstGuide
NewsArticle see Article structured data
Next.js GEO see JavaScript sites (Next.js, Vue and others): making sure AI crawlers can read your content
noindex see Keep a page out of Google
nosnippet see Snippet controls for AI Overviews and AI Mode
not indexed see Diagnose a page not indexed by Google

O

OAI-SearchBot see Google AI features vs ChatGPT search vs Perplexity
Online stores (Shopify and others): getting products recommended and cited by AI shoppingGuide
opt out of AI Overviews see Search generative AI control
organization markup see Organization structured data
Organization schema see Organization structured data
Organization structured dataReference
overseas GEO see Cross-border brands: splitting GEO between China and abroad

P

Page experience and Core Web VitalsReference
Page indexing see Page indexing report
Page indexing reportReference
page not indexed see Diagnose a page not indexed by Google
page speed see Page experience and Core Web Vitals
parasite SEO see Site reputation and expired domain abuse
passage optimization see Claim: content must be chunked and rewritten for AI search
People-first contentConcept
Performance report see Search Console Performance report
Perplexity see Google AI features vs ChatGPT search vs Perplexity
Perplexity SEO see GEO outside China: Google AI Overviews, ChatGPT, Perplexity and Copilot
PerplexityBot see Google AI features vs ChatGPT search vs Perplexity
pharma GEO see GEO for healthcare, legal and financial businesses
PR and brand teams: how press, encyclopedias, Q&A sites and reviews shape AI answersGuide
PR for GEO see PR and brand teams: how press, encyclopedias, Q&A sites and reviews shape AI answers
preferred badge see Preferred sources
preferred source see Preferred sources
Preferred sourcesReference
prerendering see JavaScript sites (Next.js, Vue and others): making sure AI crawlers can read your content
product feed AI see Online stores (Shopify and others): getting products recommended and cited by AI shopping
programmatic spam see Scaled content abuse
prompt sampling see Measuring AI visibility by sampling prompts
push vs pull indexing see XML sitemaps vs IndexNow

Q

Qinglang campaign see GEO regulation in China
Query fan-outConcept
query fanout see Query fan-out
Qwen sources see Which sources Chinese AI assistants cite

R

rel icon see Favicons in Google Search
rel=alternate hreflang see Set up hreflang for translated pages
rel=canonical see Canonical URL signals
Removals tool see Keep a page out of Google
remove page from Google see Keep a page out of Google
REP see robots.txt
report GEO to CEO see For marketing leads: measuring GEO and reporting it upward
request indexing see URL Inspection tool
responsive design see Mobile-first indexing
reviews and AI recommendations see PR and brand teams: how press, encyclopedias, Q&A sites and reviews shape AI answers
rich results see Structured data and AI search
Robots Exclusion Protocol see robots.txt
robots meta tag see Snippet controls for AI Overviews and AI Mode
robots.txtReference

S

sameAs see Organization structured data
sample size for AI answers see Measuring AI visibility by sampling prompts
scaled content see Scaled content abuse
Scaled content abuseReference
schema and AI citations see Does structured data change AI search citations?
schema markup see Structured data and AI search
schema.org see Structured data and AI search
Search Console AI opt-out see Search generative AI control
Search Console AI Overviews see Generative AI performance report: AI Overviews and AI Mode in Search Console
Search Console clicks see Search Console Performance report
Search Console Performance reportReference
search engine-first content see People-first content
Search Essentials see Google Search Essentials
Search generative AI controlReference
search snippet see Title links and snippets
seeding mentions see Claim: seeding brand mentions across the web boosts AI visibility
SEO-friendly URLs see URL structure
SERP title see Title links and snippets
server-side rendering see JavaScript rendering and AI crawlers
Set up hreflang for translated pagesGuide
SGE see Google AI Overviews
share of voice in AI see Measuring AI visibility by sampling prompts
Shopify GEO see Online stores (Shopify and others): getting products recommended and cited by AI shopping
site icon see Favicons in Google Search
site migration see Move a site to new URLs
site reputation abuse see Site reputation and expired domain abuse
Site reputation and expired domain abuseReference
sitemap see XML sitemaps
sitemap index see XML sitemaps
sitemap.xml see XML sitemaps
sitemaps vs IndexNow see XML sitemaps vs IndexNow
small brand AI search see New brands: why AI doesn't mention you yet, and what to do first
small business GEO see Minimum viable GEO for one person with a few hours a week
smartphone Googlebot see Mobile-first indexing
Snippet controls for AI Overviews and AI ModeReference
soft 404 see HTTP status codes and crawlers
solo GEO checklist see Minimum viable GEO for one person with a few hours a week
source preferences see Preferred sources
SPA AI crawlers see JavaScript sites (Next.js, Vue and others): making sure AI crawlers can read your content
spam policies see Google spam policies
SSR see JavaScript rendering and AI crawlers
start GEO from scratch see A 90-day GEO plan for a company brand, starting from zero
startup GEO see New brands: why AI doesn't mention you yet, and what to do first
status codes see HTTP status codes and crawlers
structured data see Structured data and AI search
Structured data and AI searchReference
structured data GEO see Does structured data change AI search citations?

T

TechArticle see Article structured data
technical GEO see GEO best practices for technical and SEO leads
thin affiliate see Google spam policies
third-party content see Site reputation and expired domain abuse
title link see Title links and snippets
Title links and snippetsReference
title tag see Title links and snippets
Top Stories preferred see Preferred sources

U

unknown brand ChatGPT see New brands: why AI doesn't mention you yet, and what to do first
URL changes see Move a site to new URLs
URL fragments see URL structure
URL Inspection see URL Inspection tool
URL Inspection toolReference
URL is on Google see URL Inspection tool
URL parameters see URL structure
URL structureReference
URL_UPDATED see Claim: The Indexing API gets any page indexed fast

V

Verify AI crawler traffic in server logsGuide
verify Googlebot see Verify AI crawler traffic in server logs
verify GPTBot see Verify AI crawler traffic in server logs
video indexing see Video SEO
Video SEOReference
video thumbnail see Video SEO
VideoObject see Video SEO
Vue SSR SEO see JavaScript sites (Next.js, Vue and others): making sure AI crawlers can read your content

W

watch page see Video SEO
Webmaster Guidelines see Google Search Essentials
WebMCP see AI agents and your website
WeChat AI search see Which sources Chinese AI assistants cite
Wenxin sources see Which sources Chinese AI assistants cite
When AI gets your brand wrong: find it, fix it, prevent itGuide
where to start with GEO see Minimum viable GEO for one person with a few hours a week
Which sources Chinese AI assistants citeComparison
Who How Why see People-first content
why AI doesn't recommend my brand see New brands: why AI doesn't mention you yet, and what to do first
why isn't my page on Google see Diagnose a page not indexed by Google
Wikipedia and AI answers see PR and brand teams: how press, encyclopedias, Q&A sites and reviews shape AI answers
word count SEO see People-first content
WordPress AI crawlers see GEO best practices for a WordPress site
WordPress AI search see GEO best practices for a WordPress site
WordPress GEO see GEO best practices for a WordPress site
WordPress robots.txt AI see GEO best practices for a WordPress site
write for AI see Claim: content must be chunked and rewritten for AI search
write for AI search see For content editors: writing articles AI answers can quote

X

x-default see Set up hreflang for translated pages
X-Robots-Tag see Snippet controls for AI Overviews and AI Mode
X-Robots-Tag noindex see Keep a page out of Google
XML sitemapsReference
XML sitemaps vs IndexNowComparison

Y

YMYL see E-E-A-T
YMYL GEO see GEO for healthcare, legal and financial businesses
Yoast AI see GEO best practices for a WordPress site
Yuanbao GEO see GEO in China: Doubao, Yuanbao, Qwen, ERNIE, DeepSeek and Kimi
Yuanbao sources see Which sources Chinese AI assistants cite

#

5xx see HTTP status codes and crawlers
301 redirects see Move a site to new URLs
301 vs 302 see HTTP status codes and crawlers
404 see HTTP status codes and crawlers
410 see HTTP status codes and crawlers
429 see HTTP status codes and crawlers