Playbooks & Experiments
Playbooks turn documented facts into procedures you can run and record. Experiments cover what documentation leaves open; they publish their method before any data, so negative results count too.
Start here
Section titled “Start here”- AI search access audit — six checks before any content work.
- Does structured data change AI search citations? — a pre-registered design for testing markup and AI citations.
- Diagnose a page not indexed by Google — five checks, in order, for a page not indexed by Google.
Entries in this topic
Guides
- AI search access auditBefore any content work, confirm AI search systems can reach a page. Run six documented checks: indexing and snippet eligibility, robots.txt, CDN and firewall, snippet restrictions, server-rendered content, and verified crawler visits in the logs.
- Diagnose a page not indexed by GoogleStart with URL Inspection, then check robots.txt, noindex rules and Google's chosen canonical, in that order. Google never guarantees indexing, so a page can meet every requirement and still be left out. A page missing from the index is also missing from AI Overviews and AI Mode.