Measurement & Analytics
Google and Bing measure AI search differently. Google’s Generative AI performance report counts impressions in AI Overviews and AI Mode. Bing’s AI Performance report counts citations. Neither tells you why a number changed. Entries here say what each report measures, in the platforms’ own words, and where the limits are.
Start here
Section titled “Start here”- Generative AI performance report: AI Overviews and AI Mode in Search Console — where Google’s AI features show up in Search Console.
- Bing AI Performance report — Bing’s citation report, and Microsoft’s own caveats about it.
- Claim: GEO tools can see your rankings inside Google's AI — what third-party AI visibility tools can and can’t see.
- URL Inspection tool — how Google sees one URL, and what the tool doesn’t check.
- Page indexing report — which “not indexed” reasons need action, and which don’t.
- Search Console Performance report — clicks, impressions and why the totals differ.
- Measuring AI visibility by sampling prompts — measuring assistants that publish no data: sample size, API vs app, prompt choice.
Entries in this topic
Guides
Reference
- Bing AI Performance reportBing's AI Performance report counts how often your pages are cited in AI answers across Copilot, Bing AI summaries and select partners, with the grounding queries behind them. Microsoft says it does not measure rankings, authority or importance, and trends cannot be tied to a specific cause.
- Generative AI performance report: AI Overviews and AI Mode in Search ConsoleSearch Console's Generative AI performance report, rolled out to all sites as of August 31, 2026, shows impressions from AI Overviews and AI Mode. AI feature traffic also stays in the overall Performance report under Web. Bing's AI Performance report counts citations instead.
- Page indexing reportThe Page indexing report shows how many known URLs Google has indexed and why the rest aren't. Many exclusions, such as duplicates and noindex pages, are expected. Google says sites under 500 pages probably don't need it; use URL Inspection for a single page.
- Search Console Performance reportThe Performance report shows clicks, impressions, CTR and average position in Google Search, for three months by default. Totals can differ because some views aggregate by property and others by page. Web search is split into text-based and multimodal searches, which include Lens and Circle to Search.
- URL Inspection toolURL Inspection shows Google's indexed version of one URL, including crawl, noindex and canonical status, and can live-test the current page. Neither view checks quality, manual actions or removals. "URL is on Google" means eligible, not guaranteed, and Request Indexing has a daily limit.