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Learning paths: Selling GEO services

Who it is for
You sell GEO as an agency, consultant or tool, and want offers you can defend.
What you get
Deliverables backed by evidence, measurement clients can audit, and the rules and risks to stay clear of.

This wiki covers what to deliver and how to measure it. Pricing and sales are out of scope.

Reading order

  1. GuideOfficially documentedAI search access auditA first deliverable grounded in documented requirements.
  2. GuideObserved in practiceMeasuring AI visibility by sampling promptsReporting that survives a sceptical client: samples, intervals, dates.
  3. Claim checkFalseClaim: GEO tools can see your rankings inside Google's AIWhat GEO tools can and cannot see before you resell their numbers.
  4. Claim checkNot supportedClaim: llms.txt improves AI search visibilityPopular deliverables that lack evidence.
  5. Claim checkFalseClaim: content must be chunked and rewritten for AI searchAnother common upsell, checked.
  6. Claim checkFalseClaim: Google penalizes AI-generated contentWhat Google actually says about AI-written content.
  7. ReferenceOfficially documentedScaled content abuseWhere mass-produced content becomes a spam violation.
  8. ReferenceOfficially documentedSite reputation and expired domain abusePlacing content on other sites: the policy line.
  9. ReferenceOfficially documentedGoogle spam policiesThe full list of practices that can get a client's site demoted.
  10. ReferenceOfficially documentedGEO regulation in ChinaRules for GEO services in China.

Other paths