Learning paths: Selling GEO services
- Who it is for
- You sell GEO as an agency, consultant or tool, and want offers you can defend.
- What you get
- Deliverables backed by evidence, measurement clients can audit, and the rules and risks to stay clear of.
This wiki covers what to deliver and how to measure it. Pricing and sales are out of scope.
Reading order
- AI search access auditA first deliverable grounded in documented requirements.
- Measuring AI visibility by sampling promptsReporting that survives a sceptical client: samples, intervals, dates.
- Claim: GEO tools can see your rankings inside Google's AIWhat GEO tools can and cannot see before you resell their numbers.
- Claim: llms.txt improves AI search visibilityPopular deliverables that lack evidence.
- Claim: content must be chunked and rewritten for AI searchAnother common upsell, checked.
- Claim: Google penalizes AI-generated contentWhat Google actually says about AI-written content.
- Scaled content abuseWhere mass-produced content becomes a spam violation.
- Site reputation and expired domain abusePlacing content on other sites: the policy line.
- Google spam policiesThe full list of practices that can get a client's site demoted.
- GEO regulation in ChinaRules for GEO services in China.